Prior to Magento, Reed & Barton’s eCommerce system had been built from the ground up on a proprietary platform by a group of people who were no longer supporting it. Making changes was very difficult, if possible at all. The result was a site that lacked efficiency, looked and felt dated, and was truly holding Reed & Barton back from moving both channels of their business forward. They needed an eCommerce solution that could address both their B2C and B2B sales channels, which together, have three distinct user groups: consumers, dealers, and sales reps – each with their own unique needs and requirements.
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